Turning the Numbers Game Around: From Referrals to Sales with the Inner Circle
Have you ever been to a networking event that felt like a complete waste of your time? Attending an event and meeting no one worthwhile can leave you feeling worse than when you walked in.
So, what makes the Inner Circle events different? While we don’t promise leads, sales happen regularly – member-to-member, as well as between members and member referrals.
How does that work, exactly? We've shared in previous articles how you build your core as a leader by 1) developing your network and 2) finding people who think you are awesome. But how do you turn that into revenue?
It’s no secret that sales is a numbers game, but the higher the quality of the people you meet, the less quantity is needed. Higher quality connections translate into valuable leads, better conversion rates, more deals closed, and ultimately more revenue.
The secret sauce of the Inner Circle combines marketing + recruiting to set the table for you to meet those value-adding people at our events. Whether it's a happy hour, leadership lunch, or our annual Summit, we fill the room not only with our wonderful members, but with other like-minded networkers our members bring in, too.
By listening to what it is you are looking for, we facilitate hearty conversations which showcase your expertise in a way that attracts like-minded people. This approach allows you to change the numbers game by focusing on quality over quantity.
Once you meet people with whom you’d like to develop business relationships, nurture the ones that resonate with you and your goals, and build them into Power Partnerships. You’ll know when you’ve met the right person because you will be energized by their way of thinking and excited to meet with them again and again. By being intentional you will develop the kind of relationships that encourage, challenge, and cheer you on as you both grow.
By now you've attended our annual Summit this May -- The Leadership Launch – and have walked away with many new and exciting connections to explore more deeply. Each of the Inner Circle’s members has a vast network waiting to be mined, and each of those connections represent deals just waiting to be made. So follow up! Schedule some one-on-ones over the next few weeks. You’ll be delighted to find collaborators, referrals, recommendations, beta testers, cheerleaders, and yes – Power Partners.
But don’t forget the basics -- sales is all about numbers, timing, and a solid sales process. The Inner Circle won’t the natural timeline of your sales cycle; instead, it amplifies that cycle, expanding your funnel so you don’t have to do the heavy lifting. Every single event yields productive conversations to pursue, meaning the more you show up, the more chances you have to grow your business – exponentially! All you need to do is work the basics and trust the process.