How Do You Stand Out in Today’s Noise?

When social media first came about, there were many discussions on how many “touches” marketers needed in order to close a sale. Back in the day, that number was seven. What do you think it is today?

We all get the newsletters, the texts, the ads in every aspect of our lives – on billboards, in pop-ups, even through our LinkedIn profiles. Our lives are saturated. What are you doing to stand out from everyone else’s same activity? Marketers know the inherent challenges of the current landscape, but here in the Inner Circle we make it easy to stand out. We facilitate Power Partnerships, focused Mastermind Groups, and curated Industry Squads. We give you the first, most important part of the marketing plan: word of mouth. Referral partners (and even more importantly, Power Partners) are the first line of sales credibility – an essential part of today’s buyer’s journey. 

Secondly, the Inner Circle provides the opportunity to be present. We offer a monthly calendar of events that are proven to develop the Inner Winner Formula, helping you get to know great people who make YOUR reputation even better. Showing up regularly demonstrates integrity in commitment and consistency in action, which are both great indicators of a quality business to work with or recommend to clients. 

Next is the power of intentionality. Whether you are a solopreneur/ consultant just getting your brand going or you are a seasoned business with a team looking to spread the word, marketing your company is critical. Twice a year, our summits give members the chance to take stock and think about upleveling their brands. Upgrade your logos, headshots, or websites so that when others check out your online presence, it is polished, current, and legit. The best next step is to sponsor others to attend so they can enjoy a powerful moment with you in mind. Layers of marketing such as these will bring you ongoing prospects without ongoing effort.

It’s 2022, and things are moving faster than ever. Many leaders need to find traction with their organizations – and FAST. They need to stand out.  

One of our most popular blogs is about gaining traction, and how with intentionality, you can be seen. If you ask those who are experiencing success with their marketing, you will see the layers they are investing in.

How will you stand out this month?

Consider an Inner Circle monthly sponsorship. It’s a great way to make your company known to more people, and to build more traction today!